Re-Branding Package

graphic design, creative direction

concept

Setting the surf and kite school apart from competition with an environmental approach of the location being Morocco. Creating a conhensive and complete branding package for all print marketing.

challenge

Creating a look that conveyed a high quality service business while grabbing the attention of clients in a highly saturated and competitive market in a small tourist town.

solution

Using exceptional original photography, and dynamic font with consistency and exceptional aesethics that with minimalism and intriguing copy to attract the customer without giving all the info up front, encouraging leads.

Photo of Branding graphic design pricelist print marketing for surf and kite school in Essaouira Morocco

publish date

may, 2024

project type

re-branding, branding package

client

Loving Surf / Mogasurf

Re-branding a merging of two separate kite and surf brands into one cohesive branding package

The branding package for a surf and kite school in Essaouira, Morocco, includes a clean logo re-design and print materials reflecting the dynamic coastal lifestyle and culture of the region. The package features cohesive visual elements such as consistent typography, a color palette inspired by the Moroccan landscapes, and versatile graphics for use across digital and print media. Additionally, it includes promotional materials like business cards, flyers, and social media templates, ensuring a consistent and engaging brand presence to attract both local and international clients.

While both surf and kite schools had strong branding and client based, the challenge of merging the two without losing the brand identity was executed with re-branding subtly with a simple revision the the existing logos combined to create a recognizable but clean logo and keeping consistent images and font to allow for a smooth transition into one business.

project overview

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